Speaking in tongues
These are exciting times for those engaged in 'language journalism' in India – that branch of the press which speaks to the masses rather than to the English-speaking classes. New dailies, weeklies and monthlies have mushroomed, competing with each other in technical competence, presentation and sensational news coverage. Many have emerged as crucial kingmakers on the political scene, deciding the fate of all manner of politicians and political parties.
The first ever National Readership Survey of 1995 demonstrated the reach and power of the language press. It revealed that the most widely read newspaper in the country is the Hindi daily Punjab Kesari with a readership of 3.7 million, followed closely by the Tamil newspaper Daily Thanti with a readership of 3.6 million. The Hindi daily Navbharat Times was third with 3.4 million. Among magazines, India Today (English) topped the list, followed by Hindi periodicals Grihashobha and Manohar Kahaniyan.