Unequal deaths
As of 21 July, the World Health Organisation (WHO) reported a total of 700 deaths from 'swine flu', since the new virus was first identified in late April in North America, subsequently making headlines the world over. During the same period, in Nepal's mid-west, there have been over 200 diarrhoea deaths, more than 150 of them reported from a single district, Jajarkot. There are probably more unreported deaths due to diarrhoea, now suspected to be cholera, in the remote parts of the district, and the toll is rising every day due to lack of basic amenities and medicine. These deaths, however – easily preventable with clean water and sanitation – do not make even the national news for very long, leave aside the international. And leave aside the fact that globally, about two million children die every year due to diarrhoea.
Swine flu was quickly re-dubbed with the robotic moniker H1N1. This was apparently at the behest of the processed-meat industry, which felt that pork would get a bad name, and indeed it was true that the virus has nothing at all to do with pigs. Either way, the virus's newsworthiness lies in its ability to be easily transmitted across the world due to air travel. But perhaps an equally significant contribution to keeping the threat alive is the potential for pharmaceutical companies to make a killing – quite literally.